Brand equity pdf thesis
world of marketing, there are a plethora of brands that use the concept of lovemarks behind their marketing strategies. Promotion: Usually, potential customers needed to be informed and taught how to find out about and use products through advertisements in publications, radio, and. The present work is a survey study that applies cross-sectional data to test the research hypotheses. «mba projects examples» mba projects for marketing. H2: Price has a positive effect on Brand equity dimensions The results show that price has a positive impact on all the dimensions of the brand equity (loyalty.43, perceived quality.48, and awareness.43:.96). Perceived quality of the products helps the formation of value equity among the users. Kim and Hyun the research context is an ICT market (software) while the context of this study is a market of Dairy. Loyalty to the brand of the company among the three variables is the main variable in the formation of value equity of the brand, as it has the highest coefficient. Projects listed here consists of project reports, ppt,pdf, seminar topics for free download. .
Factors Influencing Brand Equity: A Case Study of Dairy Marketing Projects for MBA PDF - Project Topics Equity (finance) - Wikipedia
Duncan sums up the concept in one sentence thus: "Creating loyalty beyond reason requires emotional connections that generate the highest levels of love and respect for your brand." 5, some marketers question the usefulness of the Lovemarks concept. H1: Distribution channel (place) has purpose of the thesis positive effects on Brand equity dimensions Results of statistical modeling using path analysis method show that the distribution channel has a positive impact on brand loyalty and brand awareness but no significant impact on the perceived quality (p.96). Five elements are most important for forming the image: the image of a brand, image of a product, resembled image, user image, mental image. Participants with more than 25 years of experience involved the smallest portion (4.7). Further reading edit External links edit. Participants over 36 accounted for the smallest proportion in the group (3.2).
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